Advisors know the importance of finding a niche for themselves and communicating the value of insurance to clients. For Ronnie Lee Kaymore, that involves focusing entirely on athletes and, often, protecting the income of some of the best college players. "They seem to have a bright future," the four-year MDRT member from Newark, New Jersey, said, "but they have to stay healthy before they get drafted".

Easter reminds us that hope must never be lost for as dark as the road may seem, there always lies light at the end of it. 

Take a moment and think about how your brain operates. Do you pay more attention to positive things or negative ones? To which do you and your clients react more expressively? Most people have a tendency to focus on the negative, said Roger Seip, an experienced speaker on maximizing the capability of the brain, in his 2014 MDRT Annual Meeting presentation "Train your brain for success''.